Erika Fitzgerald
Copywriter & Content Writer
Combining creativity and strategy, I help purpose-driven startups, entrepreneurs, and businesses grow with copy that connects, persuades, and ignites the imagination.
PROJECTS
my.ikizmet.com
iKizmet Mobile App
WEB PAGE: The new iKizmet mobile app lets wellness business owners access their analytics from anywhere. To generate awareness and downloads of the app, I worked with the iKizmet team to write copy for the app marketing page and email. The app saw 60+ downloads within 12 hours of sending the email announcement.
HubSpot
4 Mindset Hacks To Win More Sales
SALES: Employ these strategies and vocabularies successful salespeople use to win more sales.
The Write Life
How Creative Subheadings Can Make or Break Your Content
WRITING: Are lackluster subheadings killing your engagement? Snag readers' attention with words that convert.
The Write Life
How to Network Your Way Into a Successful Writing Career
WRITING: Writing is about more than just writing. A successful writing career is about collaboration, too.
The Write Life
3 Ways Practicing Detachment Can Promote Writing Productivity
WRITING: Start using these strategies to improve your productivity and writerly well-being.
The Write Life
Becoming a Writer: 3 Hard Truths Every New Author Faces
WRITING: Thinking of becoming a writer? Here are a few hard truths you'll have to face (and how to navigate them).
YouTube
Dynamic Pricing in the MINDBODY App
VIDEO SCRIPT: With Dynamic Pricing in the MINDBODY app, business owners can set a pricing strategy that makes sense for them, while providing more options to consumers who want to live healthier, happier lifestyles. As part of this feature launch, I was responsible for video scripting, web page copy, and email copy.
software.mindbodyonline.com
Dynamic Pricing in the MINDBODY App
WEB PAGE: With Dynamic Pricing in the MINDBODY app, business owners can set a pricing strategy that makes sense for them, while providing more options to consumers who want to live healthier, happier lifestyles. As part of this feature launch, I was responsible for video scripting, web page copy, and email copy.
mindbodyonline.com
How to Take Professional Photos of Your Business (Without Hiring a Professional)
BLOG: Imagery and words work together to build your brand identity. These tips will have you snapping professional photos that enhance your brand and attract customers in no time.
mindbodyonline.com
3 Ways Dynamic Pricing Can Boost Your Business
BUSINESS: There's a new MINDBODY app tool on the block—and it can help fill classes, boost revenue, and attract more customers.
mindbodyonline.com
Practicing for the Cure
HEALTH & WELLNESS: A yogi shares how yoga and meditation helped her battle Stage 2B breast cancer.
mindbodyonline.com
Getting Active in the Community: FITT-RX
HEALTH & WELLNESS: Two personal trainers bump into each other at their local gym—and the rest is history.
mindbodyonline.com
Get the MINDBODY Business App
WEB PAGE: To increase awareness and downloads of the MINDBODY business app, we created an interstitial page for mobile browsers.
mindbodyonline.com
3 Digital Marketing Must-Haves to Connect With Your Customers
WHITE PAPER: To win consumers’ attention in today’s digital landscape, it's important to develop a human-centered digital marketing strategy.
mindbodyapp.co.uk
Make Time to Stretch Yourself
WEB PAGE: After launching a major ad campaign in the London underground, MINDBODY needed a shiny new landing page to drive consumers to.