Erika Fitzgerald

ARTICLE: While drag-and-drop website builders like Wix and Squarespace have gained popularity, they can't hold a flame to the input and expertise of a professional web developer. Here's why.

ARTICLE: Digital ad spends are up—but human attention spans are down. Mostly thanks to technology. For marketing and advertising companies, a distracted virtual world, this means ads need to be more contextual, intentional, and relevant than ever before.

ARTCLE: Think you don’t need a snazzy (and functional) website? Think again. It’s 2020 and your website is often the first point of contact people have with your brand. Get the low down on everything you need to know to take your WordPress site to the next level.

ARTICLE: Does your brand know how to read a room? Or does it awkwardly wait for everyone else to voice their opinion first? In times of change like we're currently going through, brand communication is more important than ever.

GHOST BLOG: The COVID-19 crisis has tested our ability to navigate change in new ways. It has also presented a choice: collapse under pressure or embrace the opportunity to evolve.

GHOST BLOG: The competition for today’s top audit talent is fierce—and it shows no signs of slowing down anytime soon. As employment demands in the accounting and audit field continue to outpace the average demand for all other occupations, public accounting firms must adapt and take a virtual-first approach to engage top talent.

GHOST BLOG: In many ways, the COVID-19 pandemic stopped Earth on its axis. The economy came up against incomprehensible odds: an invisible virus shutting down workplaces around the globe. As a result, the way people work is rapidly changing. And many organizations look to temporary workers to fill gaps.

GHOST BLOG: How can today's public accounting firms generate engagement across teams? The cursor points to generational motivations. While many factors shape our values and worldviews, age is a big one.

WEBSITE COPYWRITING & CONSULTING: Professional ballroom dancer Erica Marr and I worked together during an all-day copywriting intensive. In one day, we refined the messaging and launch copy for her online dance course, The Ballroom Course. The results? More than 700 opt-ins (and counting) within the first few weeks of launch!

WEBSITE COPYWRITING: Charlotte Henry came to me at the start of her website redesign in need of messaging to convey her unique experience working as an interior designer in Canada's far north. Together, we surveyed her target audience, developed a cohesive brand voice and messaging guidelines, and wrote SEO-friendly website copy for her Home, About, Services, and Contact pages. The results? She's consistently booking more projects directly through her website (without any more work on her part).

WEBSITE COPYWRITING: Ashley Elenbaas and I worked together to take her brick and mortar business online as Sky House Herb School & Apothecary. Together, we honed her brand voice and developed conversion copy for her Home, About, Services, Apprenticeships, Events, Blog, and Contact pages.

CONSULTING: I consulted with award-winning photographer Laura Murray on the tagline and brand messaging for the launch of her online shop, Spark & Bound. In a collaborative effort, we brainstormed and refined her launch and website copy.

WEBSITE COPYWRITING: I worked with Jenna Tracy to develop her brand voice, write SEO-friendly website copy, and provide website design consulting for the launch of her wedding planning business.

SCRIPTWRITING, SHOW NOTES & PROMO COPY: The Influencer Podcast, a top-ranking business podcast hosted by Julie Solomon, goes behind the scenes with top influencers, industry insiders, and entrepreneurs to explore the strategies they used to find success. I wrote intro scripts, solo episode scripts, show notes, email promos, and social media promos for episodes 73–107.

PODCAST INTERVIEW: I chatted all about website copy with lifestyle photographer and educator Catherine Guidry on her podcast Mistakes Make Magic. In this interview, I talk about why copy is so important for your business, the 4 must-have website pages, how to write for your ideal clients, the most common copywriting mistakes people make, and more.