Erika Fitzgerald

ARTICLE: Does your brand know how to read a room? Or does it awkwardly wait for everyone else to voice their opinion first? In times of change like we're currently going through, brand communication is more important than ever.

WEBSITE COPYWRITING & CONSULTING: Professional ballroom dancer Erica Marr and I worked together during an all-day copywriting intensive. In one day, we refined the messaging and launch copy for her online dance course, The Ballroom Course. The results? More than 700 opt-ins (and counting) within the first few weeks of launch!

WEBSITE COPYWRITING: Charlotte Henry came to me at the start of her website redesign in need of messaging to convey her unique experience working as an interior designer in Canada's far north. Together, we surveyed her target audience, developed a cohesive brand voice and messaging guidelines, and wrote SEO-friendly website copy for her Home, About, Services, and Contact pages. The results? She's consistently booking more projects directly through her website (without any more work on her part).

WEBSITE COPYWRITING: Ashley Elenbaas and I worked together to take her brick and mortar business online as Sky House Herb School & Apothecary. Together, we honed her brand voice and developed conversion copy for her Home, About, Services, Apprenticeships, Events, Blog, and Contact pages.

CONSULTING: I consulted with award-winning photographer Laura Murray on the tagline and brand messaging for the launch of her online shop, Spark & Bound. In a collaborative effort, we brainstormed and refined her launch and website copy.

WEBSITE COPYWRITING: I worked with Jenna Tracy to develop her brand voice, write SEO-friendly website copy, and provide website design consulting for the launch of her wedding planning business.

SCRIPTWRITING, SHOW NOTES & PROMO COPY: The Influencer Podcast, a top-ranking business podcast hosted by Julie Solomon, goes behind the scenes with top influencers, industry insiders, and entrepreneurs to explore the strategies they used to find success. I wrote intro scripts, solo episode scripts, show notes, email promos, and social media promos for episodes 73–107.

PODCAST INTERVIEW: I chatted all about website copy with lifestyle photographer and educator Catherine Guidry on her podcast Mistakes Make Magic. In this interview, I talk about why copy is so important for your business, the 4 must-have website pages, how to write for your ideal clients, the most common copywriting mistakes people make, and more.

WEBSITE COPYWRITING: I worked with Jenna Renzo on the launch of her business coaching business, The Orange Principle. The project includes brand voice development, SEO keyword research, design collaboration, and copy for her Home, About, Coaching, Contact, and FAQ pages.

WEBSITE COPYWRITING: Former corporate retail store designer Hollis Rendleman hired me to help with the launch of her independent interior design business. Together, we developed her brand voice and wrote website copy for her Home, About, Services, Course, and Contact pages.

WEBSITE COPYWRITING: Adam Elenbaas came to me at the start of a website redesign in need of a complete copy overhaul. Together, we surveyed his active audience and developed all-new brand messaging guidelines. With the new direction confirmed, I wrote fresh copy for his Home, About, Services, Courses, Events, and Contact pages.

ARTICLE: Published on the HubSpot marketing blog, this article explores strategies and vocabularies salespeople can use to close more sales.

MAGAZINE FEATURE: A new wave of remote workers are traveling to exotic locations to escape the 9-5 grind—but is the location-independent lifestyle really all it’s cracked up to be? Or are we desperately seeking freedom in a world where nothing is free?

LANDING PAGE COPY: The new iKizmet mobile app lets wellness business owners access their analytics from anywhere. To generate awareness and downloads of the app, I worked with the iKizmet team to write copy for the app landing page and launch emails. The app saw 60+ downloads within 12 hours of sending the email announcement.

LANDING PAGE COPY: With Dynamic Pricing in the MINDBODY app, business owners can set a pricing strategy that makes sense for them, while providing more options to consumers who want to live healthier, happier lifestyles. As part of this feature launch, I was responsible for video scripting, web page copy, and email copy.